Your company receives CMA+SIMA Training Credits as an exclusive benefit of membership. Let’s learn more about what Training Credits are, where you can spend them and how you can use our best-in-class training to build an industry-leading Category Management and Shopper Insights team.

Webinar Course Profile:
The Latest and Greatest Shopper Insights

Shopper priorities have changed significantly in recent months, with the COVID-19 crisis. One of our newest courses, The Latest and Greatest Shopper Insights, will discuss how the pandemic has changed shopper and consumer priorities, and the new tools shopper insights professionals have at their disposal. Plus, you’ll learn the critical differences between shopper & consumer insights, and retailer vs. supplier insights. This one credit, 60-minute course is a must in today’s rapidly changing world.

Time required: 60 minutes Learning objectives:
•  To explain the difference between consumer and shopper insights and identify examples.
•  To understand where shopper insights fit in the analytic pathway.
•  To review some relevant Shopper insights in today’s world.
Number of training credits: 1 credit per person

What are training credits?

Training credits are distributed to and then spent by members on accredited courses and programs, case studies, and certification prep materials. How you spend your credits depends on your goals and needs.

Check out some of the resources below to learn more.

Member Training
Credits Interactive Tool

Overview of how credits
work, what training you
can access, and more.

Learning Portal FAQs

PDF document for both CMA+SIMA members
and non-members that answers questions
about the partnership, training options,
and use of training credits.

Video: How to Use
Your Training Credits

Walk through the 4 steps to
getting and using your credits
as a CMA+SIMA member.

How Can I Spend Training Credits to
Build Shopper Expertise & More?

Certification-Based Programs for Every Level
Choose from 3 accredited, category management training programs that align perfectly with our certification standards OR create a custom curriculum that is tailored to your needs.* Certification prep materials are also available at the CPCA and CPCM levels.

*Custom curriculum may require an additional fee for some membership levels. Contact Member Services for more details.
View Accredited Courses for Certification-Based Programs (PDF)

Competency-Building Training

Choose from 60+ topics that span experience levels and topic areas. From an entire program that dives into CatMan 2.0 changes to on-the-job industry knowledge + skills to topic-specific courses, there is opportunity to dig in and expand your abilities.

Programs, Courses, and Webinars (PDF)
All Courses (PDF)

Request our Training Catalog with Learning Outcomes, Credits, and Descriptions Available to CMA+SIMA Members.

Retailers – Click Here
Manufacturers – Click Here

How Do I Get Started with Training?

If you’re not a member yet, the first step is to join the CMA+SIMA.
Already a member? It’s easy to get your team learning:

Contact Member Concierge
to schedule your

training consultation.

Choose a training plan
and enroll users in your

custom learning portal.

KICK OFF! Get your team
on-board and ready to learn
with an orientation webinar.


As your team’s learning leader, you choose which training path
fits your team’s training needs and your company’s goals. 

Need help deciding? Member Concierge is always ready to help.


Training is just the beginning.

Individuals access courses, programs, case studies, and certification prep inside a cutting-edge learning environment that offers additional benefits, including:






What are MY options for membership?

Corporate Members

Ready to power up your organization?

Contact us about how to get connected with leading-edge training for your organization as part of your CMA+SIMA membership. Fill out the form here and we’ll be in touch to answer any questions you may have about getting started on the path to meeting your goals.