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BEST IN CLASS TRAINING EXPERIENCE

Training is consistently ranked the #1 benefit for members of the association. The CMA | SIMA has set the industry standard for the skillsets required to be successful in category management and shopper insights. Our 80+ training courses deliver the detailed knowledge on how to execute the category management process whether you are an analyst, manager, strategic advisor, or other stakeholder.  All courses are currently being reimagined – integrating the concepts of CatMan 3.0 (complexity of omnichannel retailing), adding video, interactivity and incorporating current learning styles used in professional development today.

GET A SNEAK PEEK

OUT WITH THE OLD, IN WITH THE NEW!

NEW COURSE: BUSINESS FINANCE FOR NON-FINANCE PROFESSIONALS

This new course teaches essential financial knowledge to enhance departmental and organizational impact. Participants will learn to interpret financial goals, manage budgets, assess business risks, and identify growth opportunities. This course demystifies financial concepts, making them accessible and actionable for non-finance professionals. Whether you’re aiming to advance in your career or contribute more effectively to your team, this course equips you with the tools to understand and influence your business’s financial landscape. Enroll now to start making informed decisions that drive success in the dynamic world of CPG and retail.

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I really like the printouts! This is a great addition and unique. Many times, I wish for “one-pagers” or summaries like these to have on hand for quick reference.”

– Amy McCarter, Unilever

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This is much better than what I had seen before. Great job! I love the videos and audio recordings!”

 – Raquel Ting, Whole Foods

FEATURED COURSE:
STORYTELLING WITH DATA

Exciting News! Launching “Storytelling with Data,” designed by ARC Advisors & our top trainers. In CPG & retail, it’s not just about the data—it’s about the story! Learn to make your data presentations captivating

INSIGHTS IMMERSION

Insights Immersion is the very first step of the category management process, before corporate or partner objectives are considered. This course provides some guidelines for the pillars and building blocks required to build an insights foundation.

Double quotes

I really like the printouts! This is a great addition and unique. Many times, I wish for “one-pagers” or summaries like these to have on hand for quick reference.”

– Amy McCarter, Unilever

Double quotes

This is much better than what I had seen before. Great job! I love the videos and audio recordings!”

 – Raquel Ting, Whole Foods

COMING SOON

Bootcamp Training
Live Training
Interested in bringing worldclass learning into your company?
We can help.

RECENTLY UPDATED COURSES

Category Management Overview
Retailer Strategies
Category Roles
Category Definition and Segmentation
Understanding and Using Data
Category Management on Limited Data
Category Strategies
Category Assessment

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TRAINING OPTIONS FOR ALL TEAMS

Common Program

Choose programs by team or role to level set, create role-specific curriculum, get certified and/or use for on-boarding new hires.

Assessment-Based

Choose programs for individuals based on what they know and which program matches best to build their current skill level.

Individual Learning

Individuals own their own learning path and choose the courses that they will complete after taking the assessment.

RECOMMENDED TRAINING COURSES BASED ON COMMON INDUSTRY PROFILES

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New to CatMan

COURSES

  • Category Management Overview
  • Category Definition and Segmentation
  • Understanding and Using Data
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Shopper Insights

COURSES

  • Insights Immersion
  • The Power of Shopper Insights: Why it’s important and what to do about it
  • Understanding and Marketing to Your Shopper
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Sales

COURSES

  • Fact-Based Selling
  • Collaborative Business Planning
  • Strategic Selling
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Space Planning

COURSES

  • Space Management Fundamentals
  • Develop and Implement a Category Plan
  • Leveraging Data for Advanced Shelving Solutions

CERTIFICATION

The CMA certification designation is the only recognized industry-wide standard that qualifies the skill level of individual category management professionals. Our CMA Certification Program has been embraced by the category management industry because it resonates with both the retailer and manufacturing communities.

Certification is a statement of industry leadership and support of improving industry standards. The importance of certification is measured in the quality of collaboration it supports between retailer and manufacturer.

Certified Professional Category Analysts (CPCA) possess basic Industry knowledge, spreadsheet and presentation skills. Additionally, these certified professionals have worked with retail POS and syndicated data and have provided pricing, promotion, and assortment analysis. They also have training and experience with space planning software and relational databases.