Can You Guess These 7 Halloween Retail Fun Facts?

Halloween is one of America’s favorite holidays. In fact, a 2015 Statista study found it ranked 3rd behind Christmas and Thanksgiving among favorites in the U.S., well ahead of others like New Years, Easter and Independence Day.

Between the costumes, candy, decorations and pumpkin-spiced everything there is a lot of fun to be had. And for the retail industry, each of these things represents a multi-billion-dollar profit stream every October.

How well do you know your Halloween facts? Take the CMA Blog Trick or Treat Trivia Quiz and find out!

What is the overall projected spend for Halloween this year?

  1. $8.3 Billion
  2. $8.5 Billion
  3. $8.8 Billion
  4. $9.1 Billion

Answer: C. $8.8 Billion. After a record high overall spend of $9.1 billion last year, numbers are expected to dip very slightly this year to $8.8 billion, the 3rd highest total ever. Consumer confidence is still very high overall, and this is still as a sizeable jump from recent down years like 2013 and 2015, which failed to crack the $7 billion mark.

Where is the average spend per buyer projected to fall this Halloween?

  1. Highest Average Spend Ever
  2. Second Highest Average Ever
  3. Slightly Below the 10-year Average
  4. The Worst Average Since 2011

Answer: B. Second Highest Ever. The average buyer is expected to spend $86.27 this Halloween, falling just behind the record of $86.79 set last year. To add some historical context, the average spend has grown tremendously over the last 10 years, since the height of the recession, jumping up by about $30 from the low of $56 in 2009. Checking in 5 years later, spending was sitting at a healthy $77.52 in 2014. Since then, it has grown by nearly $10 to reach current peak levels.

Which of the following candies is the top seller in the highest number of states?

  1. Candy Corn
  2. Skittles
  3. Hot Tamales
  4. Reese’s Cups

Answer: B. Skittles. While Reese’s and candy corn are incredibly popular, being the top candy in 5 states each, Skittles take home the crown as the top candy in 7 states! According to a 12-year study by, Skittles topped the list in Arkansas, California, Delaware, Florida, Hawaii, Minnesota and South Carolina as the top seller.

What is America’s favorite Halloween candy, according to a recent study by Monmouth University?

  1. Snickers
  2. M&Ms
  3. Milky Way
  4. Reese’s Cups

Answer: D. Reese’s Cups. According to a widely-published study released earlier this month by Monmouth University, Reese’s Peanut Butter Cups blow the competition out of the water when it comes to favorite Halloween handouts. The study found a whopping 36% of respondents preferred the peanut-buttery treat, double that of the runner up, Snickers, and more that triple the 3rd place candy, M&M’s.

On which of the following products are consumers expected to spend the most this Halloween?

  1. Costumes
  2. Candy
  3. Decorations
  4. Greeting Cards

Answer: A. Costumes. According to a study conducted by the NRF and Prosper Insights and Analytics, consumers are planning to spend $3.2 billion on costumes for Halloween festivities in 2019. This tops the list, ahead of decorations ($2.7 billion), candy ($2.6 billion) and greeting cards ($390 million).

Which social media channel do consumers cite as most influential for inspiring Halloween purchases in 2019?

  1. Instagram
  2. Facebook
  3. Twitter
  4. Pinterest

Answer: D. Pinterest. Online searches are the top source of inspiration for Halloween this year (35%), and it should be no surprise that the topically-driven and highly visual Pinterest platform tops the list of inspiration resources for the third year in a row, after finally catching up with Facebook in 2017. Interestingly, the visually-driven Instagram sits at a fairly distant 3rd place behind Pinterest and Facebook, at about 14%, though it has seen the most consistent growth of any of the channels over the last 5 years.

Which state is the top producer of pumpkins in the U.S.?

  1. Pennsylvania
  2. Illinois
  3. Indiana
  4. Texas

Answer: B. Illinois. The Land of Lincoln grows about half a million pounds of pumpkins annually, more than double the next closest competitor. Whether you’re carving a jack-o-lantern or ordering up a pumpkin-spiced latte, there’s a good chance your gourd was harvested in Illinois, California, Indiana, Pennsylvania or Texas. These 5 states account for 40% of the acreage used to grow pumpkins for the entire United States.

What’s your company’s top seller for Halloween? Does your office dress up, decorate or hand out treats? Do you expect 2020 to be another hot year for Halloween, or will we see sales cool off? We’d love to hear what you think. Sound off on social media now and join the conversation.