Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Thursday, August 13 @ 10 am Central

Countdown to the Holiday Season: Scenario Planning for 3 Unique Consumer Types  

Presenter:
Maureen Lawer, Senior Director of Data Solutions and Andrea Scheuerman, Senior Director, Client Services – Data Solutions at Prodege

While we all may not be dreaming of a white Christmas just yet, retailers and brands undoubtedly must begin their scenario planning for the holiday season. Andrea Scheuerman, Senior Director, Client Services for Prodege’s data solutions, along with Maureen Lawer, Senior Director of Data Solutions, will share findings from a recent study around holiday shopping during these unprecedented times. Combining insights from our behavioral and survey data, participants in this session will learn more about the top 3 unique consumer types when it comes to holiday shopping in a post-COVID world. 

Members Register here

Thursday, August 14 @ 10 am Central

Time is NOT on Our Side: How to Get the Most out of Virtual Tools and Research  

Presenter:
Lakshmi Madabhushi, PhD, Global Lead of Consumer Insights and Erin Feeney, VP Global Product Development, Nielsen.

Disruptive changes can happen at any time to dramatically affect dynamics and drivers throughout the retail landscape. As such, looking backward at what happened is no longer a predictor for future behavior. Utilizing virtual reality, both as an internal tool and as a research method will accelerate the way you react to the disruption, respond to evolving retail aspects, and resonate with Shoppers at the shelf.

Members Register here

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