Webinar Topics

Focuses on how manufacturers & retailers are implementing & executing new technologies and processes in analytics to achieve retail success.

Focuses on how retailers and manufacturers are using shopper behavior and the changes in the market environment including trends, changes to demographics and anything impacting trip behaviors, buyer conversion and related topics.

Focuses on how manufacturers and retailers are using space management tools to achieve results, how to incorporate new technology and measurement processes, and planogram compliance for success at the shelf.

These sessions are designed for manufacturers and retailers to shop anonymously; this way you can choose what vendors to contact for follow-up questions and information. Solution Providers who are CMA Corporate Members are able to present product and service overviews in sessions with CMA manufacturer and retailer members. These web based meetings offer Solution Providers the opportunity to directly reach the Category Management community to present new, current and enhanced products and services. Only manufacturers or retailers are allowed in the room – no competitors of the solution provider who is presenting may attend.

Monthly web-meeting devoted to sharing intellectual property created by any type of organization: solution providers (software firms, market research firms, training organizations, industry analysts, and consulting firms), manufacturers, and retailers. Materials may include studies, surveys, white papers, etc.

This type of webinar can be classified as a series or a special webinar that does not fit into the above categories.

*If the presenter has asked that their competitor’s not be allowed, and they still register, we have the right to remove them from the webinar presenting room.

Upcoming Webinars

You must register for the following webinars using your work email.

Thursday, May 21 @ 10 am Central

The Value of Loyalty Card Data for Tracking New Item Launches

Presenter:

Katie Kachnowski, Customer Insights Project Manager; Wakefern Food Corp.
Adam Dinihanian, Sr. Category Development Manager; Edgewell Personal Care

Increased competition for shelf space is everywhere in today’s brick & mortar retail environment.  As a result, launching a new item or brand becomes that much more challenging, but retailer loyalty card data is a valuable resource throughout the launch process to help grow your brand and the category.  In this session, we’ll look at the pre and post analysis timeline with a specific lens on Wakefern’s Price Plus Insights loyalty card data platform and how Edgewell has partnered with Wakefern to use it for their own business.

Members Register here

Friday, May 22 @ 10 am Central

E-Commerce Analytics in a COVID World

Presenter:

Mike Dickenson, President; Ironbridge Software
Zel Bianco, President; Interactive Edge

There has been much change since the beginning of the year.  The COVID crisis has impacted every industry imaginable. During this webinar we will be taking a deep dive into why competitive web promotion is critical to you and your categories.  Also; we will be uncovering why attributes, search terms, page rank as well as many other topics are vital to our “New E-Commerce”

Members Register here

Thursday, May 28 @ 10 am Central

Optimizing Brand Innovations for Long-Term Success 

Presenter:

Neal Heffernan; EVP, Sales Effectiveness, GfK
Susan Stacey; SVP, Consulting, GfK

Smart, Future-Focused Applications of In-Market Testing
In the midst of today’s disruptions, FMCG brands, marketers and retailers need to look ahead – taking steps to develop compelling innovations that will come to market months from now. In this new learning session, GfK shares tips for making sure those new ideas arrive with the best chances of real-world success.

Members Register here

Thursday, June 4 @ 10 am Central

The Power of Market Research to Provide Clarity in the “New Normal” 

Presenter:

Nathan Noertker, Team Lead – Shopper Outperformance; RB
Yelena Idelchik, Director, Category and Shopper Insights; RB
Amishi Takalkar, Co-Founder & CEO; NAILBITER

The CPG & Retail world is gripped by confusion and uncertainty due to the COVID-19 Pandemic. Market Research can illuminate the way, enabling CPG manufacturers to better address the present and plan for the future. Meet two leaders in the industry, Yelena and Nathan from RB, who are at the forefront of assessing the ‘New Normal’ by utilizing innovative research with NAILBITER and learn more about how it is keeping them ahead during this pandemic.

Members Register here

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